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Friday, February 22, 2008
H-F-L Team: Home Based Business Marketing, with Pennies Instead of DollarsCopyright © Douglas Miller Hundred-Fold-Life http://www.ClixGo.comI f you are building your Hundred-Fold-Life with a home-based business, marketing that business maybe one of your biggest expenses. No matter how savvy you are with respect to your small home based business’ finances, the odds are good that you will not have a lot left over for the marketing you need to make your venture profitable. Granted, you do have an advertising budget, but you have the choice to either go ahead and make a one shot marketing campaign with the big leagues, or instead focus on a longer term campaign with the smaller markets which are not as commonly known or looked to for product placements. The best way of marketing your home-based business with pennies instead of dollars is to rely on unconventional methods rather than the tried and true venues. Remember that you will not have enough money to truly make an impact with the big time marketing outlets and thus your money is most likely wasted in that one shot deal. In the same way, consider the fact that most of your small time competition is most likely using the smaller venues, even though they will not receive the kind of foot traffic or attention that the product needs to succeed. Add to this that the competition will be stiff and most likely consist of other entrepreneurs; you can quickly see why it is not a good idea to get lumped into the general group of “start ups” which some consumers seek to avoid. The most commonly overlooked yet at the same time cheapest method of marketing known to humankind is direct mail. Sure, everyone hates getting junk mail, but if you construct your marketing campaign the right way, the odds are in your favor that your piece of mail will be kept! This is not the kind of flyer you put together yourself on the computer and then take to the copy center for copying! Instead, this is a professionally done piece of advertising magic you will want to have put together by a marketing firm and sent to qualified leads. If you offer a valuable item – such as a coupon, a free offer, and a giveaway – and attach an expiration date of 30 to 90 days, you will have the best success. Once the time frame has elapsed, it is time to send out your next mailing. Even if you were to only choose this kind of marketing venue, you will find that you will have a lot of success with your ad campaign. Direct mail is phenomenally successful when it is done correctly, tastefully and with respect for the fact that you are sending communication to someone else’s home. The next time that you receive direct mail at your home, take a look at the different pieces and see which appeal to you and why. Then take a look at the other pieces that do not appeal to you and find out the difference. More often than not, the cheaper pieces which may not be as closely spell checked, do not contain an offer, and appear to be sent to you even though you do not specifically fall into the target audience for the good or service tend to be the ones that you will not keep but most likely throw away immediately. Learn from your own direct mail and then apply the lessons learned to your mailings. You will be surprised what an impact a targeted mailing will have for your business, and your Hundred-Fold-Life! About the Author:Douglas Miller is a retired Fire Service Captain now making a living working at home. His company Hundred-Fold-Life is not just a name but a belief.----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ClixGo.com-----------------------------------------------------------------

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Friday, February 15, 2008
H-F-L-Team: 5 Great Audio Books For Todays EntrepreneurCopyright © Douglas Miller Hundred-Fold-Life http://www.ClixGo.comClickbank Step By Step By William Brand "Online affiliate programs have been around since the 1990's," says author, William Brand, "in many different shapes and forms. People just like you & I have made huge amounts of money from them, mostly through lots of trial and error and learning as they go. Now, for the first time, you can make huge amounts of money but you don't have to go through the trial and error nonsense, because I have spent years doing that for you! For the first time there is a comprehensive resource that will teach you those hard-earned lessons so you can go straight to making money. The full story on how to get rich with ClickBank is right here... Primary Category: Internet Special Price: $24.85 Buy "Clickbank Step By Step" Tools To Make Your Website Profitable By Gregg Watson Have you ever considered owning your own online business? Are you wondering if you have what it takes to make money online? If you can answer yes to either of these questions then get ready to take off on the of money making ride of your life! You are about to learn the real truth and real secrets of making INSANE PROFITS with a website and an online business... Primary Category: Internet Price: $37.85 Buy "Tools To Make Your Website Profitable""What Clients Love" By Harry Beckwith Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone... "Primary Category: Marketing Price: $13.49 Buy "What Clients Love" "The 25 Most Commons Sales Mistakes And How To Avoid Them" By Stephen Schiffman Noted sales trainer, Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!.. Primary Category: Sales Price: $17.96 Buy "The 25 Most Commons Sales Mistakes And How To Avoid Them" "Permission Marketing" By Seth Gordin The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily... Primary Category: Marketing Price: $10.95 Buy "Permission Marketing" Continue to learn to increase your Hundred-Fold-Life. About the Author:Douglas Miller is a retired Fire Service Captain now making a living working at home. His company Hundred-Fold-Life is not just a name but also a belief.----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ClixGo.com-----------------------------------------------------------------

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H-F-L-Team: Common Online Marketing MistakesCopyright © Douglas Miller Hundred-Fold-Life http://www.ClixGo.comThere are many strategies for promoting a new business, some mainly for brick-and-mortar establishments, some specifically designed for online ventures, and many that work well for both. For now let's say that your Hundred-Fold-Life, revolves around an online business. Every list of viable strategies comes any equally long, or even longer, list of marketing faux pas. These blunders can cause temporary setbacks or can destroy businesses altogether. This is especially true for online businesses, as the word gets around really fast among venture networking circles and into the public domain. When mistakes are made, they are sometimes very difficult to overcome. Below are a few of those moves that new online business owners should not do under any circumstances. 1) Never favor one type a person over another. Yes, this is a form of targeting, which is preferable in networking, especially when a particular business venture is design to represent those in a particular field (such as new moms). Still, new business owners should be careful not to base their preferences based on gender, color, creed, political affiliation, or other personal characteristic. This is discrimination pure and simple and can drive people away really fast, not to mention create uproars and mud slinging. A worst-case scenario would be legal action taken again the business. Such preferences should be loose and tentative, meaning not strict. Furthermore, such representations provided by online businesses should be based on public interest, hobbies, career choices, fashion styles, etc., without casting judgments over others for their differences. 2) Never restrict a business venture's networking objectives. When preferences are too tightly set, business owners have no room to spread their wings. They must be flexible and open toward variations on a theme so they can broaden their own horizons and distribute themselves in a wider span of directions. In this way, the business can gain momentum and become known in spaces that could possible extend over into other fields and types of businesses. One should find a happy medium between a specific target contacts and random advertisements. 3) Never criticize other businesses in advertisements. Cutting down other particular ventures in an attempt to promote one's own cause will drive a business directly in the ground. Despite what many business owners might think, the best way to promote one's own venture is to honestly showcase that business' merchandise and/or services in an exciting and attractive way. This can be done without even mentioning other businesses. In the end, the business will stand out with strength, uniqueness and independence, just as it was desired to do. The main point here is that new online businesses should be careful how they conduct their affairs with other professionals and the public. Openness and a casual sense of etiquette should be conveyed through the ideal advertisement. Such an approach will be the best way to increase traffic and broaden networking contacts. Moving your Hundred-Fold-Life forward with a positive attitude toward fair and honest competition is healthy and will ensure ongoing and rising success. In the end, such integrity will show through that business' everyday practices. Success or not, though, this honorable behavior will deter any business from destruction, and that is one ultimate goal to every venture-survival! Without this consideration, nothing else matters. About the Author:Douglas Miller is a retired Fire Service Captain now making a living working at home. His company Hundred-Fold-Life is not just a name but also a belief.----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ClixGo.com-----------------------------------------------------------------

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Thursday, February 7, 2008
H-F-L-Team: Warning Signs Of Home Business ScamsCopyright © Douglas Miller Hundred-Fold-Life http://www.ClixGo.comYour Hundred-Fold-Life may be in the beginning “dream” stage, but remember that it is not built on a dream. It is build on good old fashion hard work and sound judgment. You have seen them in many advertisements and regardless of how inviting they may have seemed at the time, eventually you recognized them for what they are…scams. The idea of luring people into giving up their money on nothing more than a dream has been around forever, but the Internet has made it easier to convince more people faster that they need to give up their cash on an ill-advised plan. Unfortunately, the majority of these scams seem to surface when people can least afford to lose what little money they have. Use the 24-hour rule when looking at any business opportunity. That is, whenever an offer comes your way do not do anything with it for at least 24 hours. Even if the website claims there is a deadline and if you do not send them $100 in the next 60 minutes, the chance to make a million bucks this week is going away forever, wait until tomorrow to send in your cash. They will still take it and while you probably won't make a million this week, at least you hung onto the $100 a day longer. The extra time will give you the chance to really consider the offer. Most offers will feature unrealistic income potential and while including the precaution that not everyone can make the same amount of money, the offers are designed to make you believe that you can make more. One of they key questions to ask yourself when you see one of these amazing offers is why were you chosen. You received an email from someone you have never met, which says they stumbled on the secret to making big money on the internet and is now willing to share it with the first 500 people who respond by sending them $100 or so. Since you do not know them and probably will never meet them, the only logical answer is that they think you are a sucker and will send them the money. If the proposal is so great, they should be sharing it with family and close friends instead of 500 people they never met before. Truth is, their friends and family have probably already been taken be a similar scam and are not talking to them anymore. Do not get pulled in by pictures of fancy cars, boats and mansions. Chances are the car is rented and the house or boat in front of which the picture is taken was spotted driving through a rich neighborhood. No one was home, picture taken and if you notice it rarely states the car and house belongs to the person in the picture. The insinuation is there that if you send them money that you can be living large in just a few short months. Additionally, there will be a few names and locations of others who have made a killing with the business venture but rarely will there be contact information available. Business associates usually do not have a problem offering a testimonial for a project that they may know is bogus, but without the prospect of anyone ever calling and asking about it, they allow their likeness to be used in internet advertisements. Protect your Hundred-Fold-Life from SCAMS. Give each offer the 24-hour wait. Listen to that “gut” feeling about the offer. then decide. About the Author:Douglas Miller is a retired Fire Service Captain now making a living working at home. His company Hundred-Fold-Life is not just a name but also a belief.----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ClixGo.com-----------------------------------------------------------------

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Saturday, February 2, 2008
H-F-L-Team: Home Business Owners Keep Your Taxes StraightCopyright © Douglas Miller Hundred-Fold-Life http://www.ClixGo.comYour Hundred-Fold-life is progressing well then you realize, that one of the biggest fears shared by most home business owners is the dreaded letter from the Internal Revenue Service saying they doubt the information contained in your personal or business income tax return. This can be made even more difficult if you combine trips to the store to pick up things for your home office and your home at the same time. It will become nearly impossible to keep every receipt you have separated for home and business and can lead to unintended inclusion of household products on your list of business expenses. One of the most effective ways to separate them is to have a business account separate from your personal account and treat it as off limits to personal expenses. Whenever you run to the store and buy something for the business, pay for it from the business account even if it means having the clerk ring up separate transactions. This way, if a receipt is lost you can show the bank account transactions to IRS auditor and hope they understand about lost receipts. You will also need to become fully educated on what business related expenses can be charged as a cost of doing business and which ones do not qualify for a deduction. Too many times have people believed that something they took home and used in their home office could qualify as a business expense, only to learn too late that it is not considered a business expense for the type of business they operate. Sales tax is one of the most misunderstood items on the IRS list. With most businesses, the only items that can be purchased free of sales tax are those that are intended for resale or those that become part of another product during the manufacturing process before being resold. Paper towels, toilet paper and hand soap, even if used in the business, cannot be purchased tax-free. When the auditor looks through the books and finds these types of receipts not only will you be responsible for the unpaid taxes, but there will probably be interest charges and penalties tacked on to the total. Another often misunderstood taxing problem is forgetting to pay local sales tax, in addition to state and federal taxes. While some communities do not have a local sales or income tax, there are many that do and failing to file and pay any due taxes is punishable by law. You may also need a business license before operating a business in many communities, which is there way of knowing who is making money in town and who to look for when it comes time to collect taxes. If you cannot afford a tax consultant, and plan to do your own taxes, it may behoove you to buy business tax software to prevent overlooking anything that could get you in trouble with the taxman later in the year. Staying out of hot water with the IRS is important to the success of your Hundred-fold-Life. Keeping track of all expenses can save you money on taxes, but making sure you pay all the appropriate taxes due can keep you out of trouble. About the Author:Douglas Miller is a retired Fire Service Captain now making a living working at home. His company Hundred-Fold-Life is not just a name but also a belief.----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ClixGo.com-----------------------------------------------------------------

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