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| DJM-HFL Blog: H-F-L Team: Home Based Business Marketing, with Pennies Instead of Dollars |
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Friday, February 22, 2008
H-F-L Team: Home Based Business Marketing, with Pennies Instead of DollarsCopyright © Douglas Miller Hundred-Fold-Life http://www.ClixGo.comI f you are building your Hundred-Fold-Life with a home-based business, marketing that business maybe one of your biggest expenses. No matter how savvy you are with respect to your small home based business’ finances, the odds are good that you will not have a lot left over for the marketing you need to make your venture profitable. Granted, you do have an advertising budget, but you have the choice to either go ahead and make a one shot marketing campaign with the big leagues, or instead focus on a longer term campaign with the smaller markets which are not as commonly known or looked to for product placements. The best way of marketing your home-based business with pennies instead of dollars is to rely on unconventional methods rather than the tried and true venues. Remember that you will not have enough money to truly make an impact with the big time marketing outlets and thus your money is most likely wasted in that one shot deal. In the same way, consider the fact that most of your small time competition is most likely using the smaller venues, even though they will not receive the kind of foot traffic or attention that the product needs to succeed. Add to this that the competition will be stiff and most likely consist of other entrepreneurs; you can quickly see why it is not a good idea to get lumped into the general group of “start ups” which some consumers seek to avoid. The most commonly overlooked yet at the same time cheapest method of marketing known to humankind is direct mail. Sure, everyone hates getting junk mail, but if you construct your marketing campaign the right way, the odds are in your favor that your piece of mail will be kept! This is not the kind of flyer you put together yourself on the computer and then take to the copy center for copying! Instead, this is a professionally done piece of advertising magic you will want to have put together by a marketing firm and sent to qualified leads. If you offer a valuable item – such as a coupon, a free offer, and a giveaway – and attach an expiration date of 30 to 90 days, you will have the best success. Once the time frame has elapsed, it is time to send out your next mailing. Even if you were to only choose this kind of marketing venue, you will find that you will have a lot of success with your ad campaign. Direct mail is phenomenally successful when it is done correctly, tastefully and with respect for the fact that you are sending communication to someone else’s home. The next time that you receive direct mail at your home, take a look at the different pieces and see which appeal to you and why. Then take a look at the other pieces that do not appeal to you and find out the difference. More often than not, the cheaper pieces which may not be as closely spell checked, do not contain an offer, and appear to be sent to you even though you do not specifically fall into the target audience for the good or service tend to be the ones that you will not keep but most likely throw away immediately. Learn from your own direct mail and then apply the lessons learned to your mailings. You will be surprised what an impact a targeted mailing will have for your business, and your Hundred-Fold-Life! About the Author:Douglas Miller is a retired Fire Service Captain now making a living working at home. His company Hundred-Fold-Life is not just a name but a belief.----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ClixGo.com----------------------------------------------------------------- 
 
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